Highlights
- CRO is the increase in website visitors who complete your desired action.
- CRO is essential for improving website performance.
- Understanding the nuances of your target audience is the key to having an effective CRO marketing strategy.
- Continuous analysis of your website performance is important to identify areas of improvement.
- Successful CRO highly depends on continuous testing and iteration.
Have you ever thought about how some business achieve their desired action easily from their website visitors while you are doing everything you can still all your efforts are fruitless? The answer lies in CRO (Conversion Rate Optimization) marketing.
What is CRO?
Wondering what is CRO in marketing? Well, CRO is the process by which you will systematically improve your website performance. It will help your website visitors convert into your customers, or do your desired action. This action could be anything, from making a purchase to filling out a form or signing up for a newsletter.
It fulfills two basic purposes:
- Identification of pain points
- Implementation of strategic changes
This helps in generating highly qualified leads at lower acquisition costs.
What is the Conversion Rate?
Compared to the CRO process, the conversion rate itself refers to the completion of your desired action. A high conversion rate for your website means your website is doing great.
With powerful brand marketing comes a great conversion rate. The low conversion rate of your website could be due to many factors related to the UX potential of your website. It may include a slow load time of the website or a copy that doesn’t convey the value.
Why CRO Marketing is Important for Your Business?
Enhanced Brand Reputation
The conversion rate is highly dependent on the UX potential of the website. With a user-friendly website, you will build credibility and trust among your consumers, which will increase brand recognition and reputation.
Increased ROI
CRO marketing allows you to discover the areas creating more revenue, so you can put specialized efforts into further improving those areas. Thus, you can have a guaranteed return on investment. On the other hand, it will also help you identify the areas of improvement.
Increased Revenue
Customer loyalty is earned with great effort. A good CRO marketing strategy can take you a long way. As per the ConversionXL study 1% conversion rate can increase 10% of revenue. Once you achieve success with your marketing strategy you can expect long-term revenue return.
Step-by-Step Guide to CRO Marketing
Understanding Target Audience
The first thing you need to do is make sure you have a profile of your ideal customer set on hand. Once you have a detailed idea of what your customer would look like, you can start your research about the target audience. You have to see what their pain points, needs, and preferences are. This data will allow you to determine the touch points to drive conversions.
Align Your Marketing Goals
Once you have understood your target audience, you can start working on your desired action. You have to define what you want from your audience such as whether you want them to purchase, sign up for a newsletter, or any other action. Then using various analytic tools, you can track relevant matrices and make strategies that work best for your goal.
Analyze Your Website’s Current Performance
There are various ways in which you can analyze your website performance. Some common ways include:
- Heatmaps: They will give you a clear idea of where your users are clicking and scrolling on your website.
- User Testing: You can observe users as they navigate across your website. It will help you get an idea of how they are navigating across your website.
- A/B Testing: You can experiment with different variations of the website and check which version works best for your goals.
Website Optimization for Conversion
There are a variety of ways in which you can enhance the conversion rate of your website. The first way to start is with landing page optimization. You can create landing pages that are user-friendly and easy to navigate. Moreover, all your CTAs should be aligned and well-placed, and your site should be optimized for mobile use. All these factors play a key role in improving the CRO of a site.
- Bonus Tip: Improving your website loading speed will reduce bounce rates and enhance user experience.
Analyze the Progress
After all the efforts you put in, it’s time to analyze whether or not they work for you. Have you experienced an increase in conversion by changing anything? If not, then no worries, you will learn from your failing strategies more compared to successful ones.
Data-driven Decision Making
The final step of CRO digital marketing strategy is to make a decision that clearly reflects the data. CRO is a continuous trial and error method. You can track the CRO efforts and make respective decisions like conducting more customer research, resetting the company goals, or re-evaluating your KPIs. In case your efforts are working, little tweaks would be enough to achieve your desired goals.
Target Areas for CRO Strategy
Homepage
Your homepage is the welcoming door for any user. CRO optimization of the homepage will allow you to retain visitors to your website and guide them further. Adding a free signup button or adding a chatbot are a few ways to increase the retention of your website visitors.
Price Page
It is the crux of your service/product-based website. You can add the pricing details in the correspondence of each feature. It will gain customers' trust and help to convert them from visitors into customers.
Landing Page
Another way to enhance the conversion rate is to use interactive forms like Wheel of Fortune on your website’s landing page. By using such forms it was observed that a landing page can create a conversion of up to 23% compared to pop-ups and other email marketing strategies.
- Note: Wheel of Fortune is a strategy where you ask your website visitor for their basic information like name, email address, birth date, etc in exchange for a chance to win a prize.
Blog
Last but not least, you can certainly increase the CRO by creating compelling and engaging content for your audience. This includes adding calls to action throughout your blog and writing the content creating an urge in them to take your desired action.
Final say
CRO marketing is all about making smart decisions and enjoying their fruit. Instead of going into the rat race of customer hunt, it will allow you to maintain your current customer base, and those customers will bring in business themselves. Get in touch with Consumr for a robust strategy to improve your CRO.
