Highlights
- Best size for Instagram Stories is 1080 x 1920 pixels, which makes your content look sharp on most screens.
- Use JPG or PNG for images and MP4 or MOV for videos. Images should be no larger than 30MB, and videos up to 4GB. Videos can last up to 60 seconds.
- Preview your story to fix any layout or quality issues before you post it.
- Brands like Levi’s and filmmaker Kyle Nutt use the full dimensions of Instagram Stories to maintain an engaging look.
Instagram reports that over one billion people use the platform monthly, and more than 500 million stories are posted daily.
Imagine flipping through Instagram Stories and seeing one that catches your eye immediately. The pictures are sharp, the text is easy to read, and everything looks right. That’s what using the right Instagram Story size can do for you!
So, in this blog, we'll cover everything regarding Instagram story size. We'll also look at examples of brands and creators doing it well.
What Are the Instagram Story Dimensions?
Instagram story dimensions are the recommended size and resolution for mobile viewing. Using the correct dimensions makes your brand look professional and maintains high-quality content. Thus, it prevents blurriness on different screens.
Following the Instagram story pixel size, your content will be shown as files on most smartphones and the entire screen. This guarantees a better viewing experience, making it more immersive and impactful.
What Are the Recommended Sizes for Instagram Story Images and Videos?
The recommended Instagram Story size is 1080 x 1920 resolution, with a 9:16 aspect ratio.
- Minimum width: 500 pixels
- Image file types: JPG and PNG (up to 30MB)
- Image display time: 5 seconds per slide
- Video file types: MP4 and MOV (up to 4GB)
- Video length: Up to 60 seconds
While 1080 x 1920 pixels is ideal, you can use other resolutions to maintain the 9:16 aspect ratio. Other acceptable resolutions include:
- 720 x 1280 pixels
- 1440 x 2560 pixels
- 2160 x 3840 pixels
7 Best Tips to Optimize Instagram Stories Size
Just like Instagram reels, optimizing the size of Instagram Story can make content more impactful. Here are some actionable tips:
1. Select the Right Template
Use a template designed for Instagram Stories (1080 x 1920 pixels) to make sure your content fits perfectly and avoids resizing or cropping.
2. Use High-Quality Images
Always use high-resolution Instagram story image size to maintain clarity and appeal even after Instagram's compression.
3. Cross-check on Multiple Devices
Preview your story on various devices to ensure it looks good on all screen sizes, from small smartphones to larger tablets and computers.
4. Employ Design Grids and Guides
Use design tools like grids and guides to align and balance elements, ensuring a professional and polished look.
5. Optimize Text for Readability
Choose easy-to-read fonts and colors that contrast against the background to make your message noticeable at a glance.
6. Optimize for Video Content
Keep video stories engaging and concise, ideally within the 15-second limit per segment, to maintain viewer interest.
7. Utilize Instagram’s Preview Feature
Use the preview feature before posting to catch and correct layout, text readability, or image quality issues, ensuring your story is fully optimized.
Best Instagram Story Size Examples
1. Levi’s
Levi’s, a well-known denim brand with over 150 years of history, uses Instagram Stories to connect with its audience and showcase its clothing. They effectively use the full Instagram Story dimensions (1080 x 1920 pixels) to display their products clearly and without obstruction. Levi’s also adds interactive elements like links and quizzes to boost engagement.
2. Kyle Nutt
Filmmaker Kyle Nutt understands the importance of aspect ratios in influencing viewer emotions. His Instagram Stories reflect this understanding by placing key content (images or videos) in the center. He spaces out story elements to avoid clutter, keeping the visuals clean and professional.
Summary
Using the correct Instagram story size and optimizing them ensures they look professional and engaging. By following the recommended size, using high-quality images and videos, and previewing your content, you can create impactful stories that capture your audience's attention.
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FAQ
What Size Is An Instagram Story?
An Instagram Story is 1080 pixels wide by 1920 pixels tall, with an aspect ratio of 9:16. This format is designed to fit the full screen of most smartphones.
