With constant algorithm shifts and changing user behaviors, knowing when to share your content on Instagram can be a mystery. Are there peak times that will boost engagement and visibility, or is the timing just a myth?
In short, yes! Timing still matters on Instagram! But which days and times are the best for you? Continue reading this guide to know the best time to post on Instagram and maximize your reach this year!
When Is the Best Time to Post on Instagram?
According to the American Marketing Association, posting content in the afternoon can boost clicks by 21% compared to morning posts. However, posting at night reduces click rates by 9.7%.
Here’s a simple breakdown of the best times to post on Instagram for each day of the week.
Monday
The best time to post on Instagram on Monday is around 11 a.m. - 12 p.m.. You’ll also see smaller engagement peaks at 4 p.m. and 8 p.m.
Tuesday
Tuesday’s best posting time is at 9 a.m., with another boost around 6 p.m.
Wednesday
The main engagement time for Wednesday is between 7 a.m. and 8 a.m. or 11 a.m. Engagement tends to dip later in the day.
Thursday
The best times to post on Thursday are 11 a.m., 12 p.m., and 4 p.m., as these are the times with the highest engagement.
Friday
On Friday, the prime times are around 4 p.m. and between 7 a.m. and 8 a.m. Engagement levels are generally higher on Fridays.
Saturday
Saturday morning around 9 a.m. is best, though engagement isn’t as strong as weekdays. Posting between 4 p.m. and 8 p.m. can also help boost interaction.
Sunday
The best time to post on Sunday is between 6 p.m. and 9 p.m., as users are typically less active in the morning.
What Is the Best Time to Post Reels on Instagram?
The ideal time to post Instagram Reels is in the early morning, between 7 a.m. and 8 a.m. on weekdays. Our research indicates this window aligns with peak engagement across various Instagram posts. According to Instagram's Head, Adam Mosseri, users tend to:
- Catch up with friends on stories
- Discover new content on explore
- Find entertainment in reels
This suggests that people may check Reels more actively in the evening for entertainment when they have more time to scroll before bed.
Summary
The best time to post on Instagram is 7-8 a.m. on weekdays. Avoid late-night and weekend posts, as engagement tends to drop during these times. Adjusting your schedule to these peak hours can help boost visibility and interaction.
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FAQ
What Is The Best Time To Post on Instagram?
The best times to post on Instagram are Monday and Thursday between 11 a.m. and 12 p.m., Tuesday mornings, Wednesday at 11 a.m., Friday at 4 p.m., Saturday mornings, and Sunday evenings.
Meta Description: Find the best time to post on Instagram in 2024. Boost engagement and reach with our updated tips for hitting peak hours.
