Highlights
- Find influencers that fit your brand.
- Manage affiliate links and discount codes.
- Track campaign performance with analytics.
- Offer free products, discounts, or commissions to influencers.
- Automated affiliate commission and payments.
The marketing world is continuously evolving with new and new variations coming into the market, increasing shoppers’ expectations. Aside from the products, buyers focus more on the nurtured relationship with their favorite brands. They want to see more brand personality and how they work to maintain their image.
For this very reason, more and more brands are using digital creators as their king cars to make buyers love their brand. It helps brands win their customer's loyalty, and drive more sales. For this reason, an e-commerce giant launched its creator management app Shopify Collabs.
What is Shopify Collabs?
With Shopify Collabs, sellers can search for influencers based on their category and audience size. You can find influencers in niches like lifestyle, fashion, home, and beauty on this platform. In essence, this platform is perfect for brands to search for the perfect influencer to promote their brand within their budget and needs.
Shopify Collabs is a platform that gathers millions of influencers and brands on a single platform. This platform provides the opportunity for the creators to monetize their content. It enhances their visibility so brands can find a perfect match for their brands. It is one of the best tools to run creator marketing campaigns in the market.
How Does It Work?
Collabs Shopify is a free tool that helps businesses collaborate with influencers. It works to increase the visibility of e-commerce brands and influencers to each other. This allows them to collaborate to drive sales and generate revenue.
The way Shopify collabs work is:
- First of all, the merchant has to install the Shopify Collabs tool.
- Then he/she needs to create the account by signing up. Through a Shopify collabs login, you will be able to view and search Shopify’s million-plus merchant directory.
- There merchants can find influencers and manage the collaboration on a single platform. This includes sharing custom affiliate links and discount codes.
- When a customer uses influencers’ links to buy the products, they get a certain percentage over every sale.
- Creators can also use LinkPop to make shoppable links. It is a tool that converts a link into a bio in an online store. It directs the buyer to a landing page that contains all the important links that an influencer wants to share with their audience.
- Shopify merchants on Shopify Collabs can monitor their orders, stock levels, and customer orders on their admin panel. It provides a thorough overview of the campaign’s effectiveness.
Key Features of Shopify Collabs
4 prominent features of Shopify Collab include:
Influencer Finder
As a collaborating platform between influencers and merchants, Shopify Collabs offers a strong tool for merchants to find the right influencers for their brands. They can find influencers who align with their brand’s image and are perfect for their target audience.
There are various filters available, and then there are other criteria that allow brands to find the right influencers for their brands. This feature simplifies the process of finding potential influencers. Without spending countless hours and wasting efforts, brands can easily find their perfect influencer as their brand representative.
Product Seeding
Product seeding capability is a great feature that allows brands to send gifts and samples to influencers. It encourages influencers to promote the brand’s products on their channel or platform. It’s an effective way to have an authentic endorsement and create buzz for the brand.
Shopify merchants can easily manage all these PR packages on Shopify Collabs. It allows smooth tracking of all PR packages into the inventory system seamlessly.
Reporting and Analytics
Analyzing any marketing campaign is as important as launching one. The data from past campaigns allows you to make calculated and informed decisions. To help you monitor and manage the performance of creator partnerships, Shopify Collab offers a variety of analysis tools.
These tools include tools to monitor affiliate data, tracking progress, and overall campaign effectiveness. This dashboard gives valuable insight into the influencer and how influencer marketing is affecting sales and brand recognition. Through such rich data and performance metrics, merchants can make informed decisions about their strategies for influencer marketing.
Affiliate Commission
Shopify Collabs makes the management of affiliate commissions quite simple. This platform allows merchants to create special discount codes and referral links, that make it easy for them to track them. Moreover, the Shopify billing system allows automatic payments that ensure timely and hassle-free payments to influencers and merchants.
How to Offer Gifts, Discounts, and Product Demos to Influencers
Once you find the right influencer with whom you want to work, you can create an offer for them in the form of a gift, discount, or free product. It is not that difficult to do. You can follow these steps to start sending such gifts when an influencer joins you as a member.
You have to click on the gift tab in Shopify Collabs. There you will find a create gift button in the far-right corner. Once you click it, three categories of gifts appear that you can create:
- Free products
- A dollar-based commission
- A percentage-based commission
Brands send their product for free to influencers to test them and create tutorials with their review. For example, if an Instagram beauty influencer receives a PR package of skincare products from the ABC brand, she will use it and create a reel or story of her review. Then she shares that story or reel with her followers.
When any of her followers decide to buy that product from her referral code, she will earn a commission while the brand earns a sale. So, this is the process in which influencer marketing works for the brand. Shopify collabs just made the process easy for Shopify merchants and influencers.
Another way is to send a discount code along with free products to the influencer. This way when the influencer shares this discount code on their channel, they offer it to their followers. This is a marketing tactic that will allow people to use discount codes that drive sales.
A good thing is merchant has the freedom to put the products in their discount category, so can include certain products or all it’s totally on you.
Conclusion
Shopify Collabs is an effective tool that connects merchants and influencers to drive sales and brand loyalty. From various interactive features, Shopify Collab is a great platform for merchants to manage influencer marketing and make calculative decisions. It allows easy collaboration and tracking of results making it ideal to boost brand visibility.
FAQs
What is Shopify collab?
Shopify Collabs is a platform that unites merchants and influencers on a single platform and makes influencer marketing quite easy for Shopify merchants.
How does Shopify Collabs work?
Shopify Collab allows merchants to send direct invites to influencers for collaboration or set up an online storefront for affiliate applications. It allows merchants to send discount codes and gifts, track affiliate sales, and send payments to affiliates.
