Highlights
- Collaborate with local influencers to enhance your Google Business Profile and expand your reach.
- Boost trust with customer reviews; 74% of consumers trust businesses more with positive Google reviews.
- Fully optimize your profile with accurate details, high-quality photos, and relevant keywords.
- Regularly post engaging updates on Google to improve local search rankings and drive traffic.
- Utilize Google Business Profile insights to refine your strategy and keep your profile attractive.
Did you set up your Google Business Profile and add your business hours, location, and photos? However, you're still not seeing the influx of customers you expected. If you’ve been wondering how to make your profile stand out and draw more visitors, you’re not alone. The good news is there are proven strategies that can help increase your visibility and attract more potential customers.
In this blog post, we’ll explore 7 effective ways to attract more visitors to Google business profile. Let’s get into the details!
7 Tips to Attract More Visitors to Google Business Profile
Your Google Business Profile is a great way to get local customers and grow your online presence. By keeping it up-to-date with accurate info, attractive photos, and interesting posts, you can bring in more visitors.
Here are 7 tips to help you make your profile stand out and drive more traffic to your business.
1. Collaborate with Local Influencers
89% of marketers believe influencer marketing delivers better ROI than other marketing channels. Hence, partnering with local influencers can elevate your Google Business Profile and expand your reach.
Start by finding influencers who resonate with your brand idea. Approach them genuinely, praising their work and proposing a mutually beneficial collaboration. Avoid a hard-sell approach; focus on building a genuine connection.
Once you’ve found the right influencer, consider creative collaboration ideas. They might visit your business, share their experience, or co-host an event or giveaway. Ensure the brand marketing content feels authentic and not overly promotional.
Offer unique incentives to make their content more engaging, such as exclusive deals or behind-the-scenes tours. For example, a café could invite an influencer to sample new menu items privately.
2. Enhance Trust with Customer Reviews
Customer reviews are important for establishing trust and credibility. Approximately 74% of consumers believe that positive Google reviews increase their trust in a business.
Request reviews soon after customers use your product or service when their impressions are fresh. Simplify the process by providing direct links to your review pages on Google, Yelp, or social media.
Consider offering small incentives, like discounts or prize draw entries, to encourage reviews. Moreover, follow up with customers via email to remind them to leave a review when they’re likely satisfied. Show positive reviews on your website and in CRO marketing materials to build trust and motivate others to provide feedback. Thank customers for positive feedback and handle negative reviews professionally.
3. Optimize Your Google Business Profile
Maximize your Google Business profile by completing all sections: business name, address, phone number, website, and operating hours. Verify your contact details and hours to prevent customer confusion.
Select the right primary and secondary categories to match relevant searches. Upload high-quality, regularly updated photos of your business, products, and services.
Incorporate relevant keywords and services in your description to boost search visibility. Encourage satisfied customers to leave positive reviews.
4. Create Engaging Google Posts
Regularly updating Google Posts can strengthen your audience connection and improve local search rankings.
Use call-to-action buttons to drive traffic to your website or landing pages. Share behind-the-scenes content, such as team activities or product creation processes, and important updates, like new product launches or changes in hours.
Align posts with holidays, seasons, or special occasions for timely content. Promote special deals or limited-time offers to encourage customer action.
Share tips, how-to guides, or industry-related articles to establish your business as an expert. Advertise upcoming events, webinars, or workshops with detailed information and a call-to-action for signups.
5. Leverage Google Business Profile Insights
Google Business Profile (GBP) Insights provides valuable data on how visitors discover and interact with your business. Use this data to refine your online strategy.
Identify keywords that drive more traffic and integrate them into your business description and posts. If your photos receive fewer views than competitors, update them with high-quality, engaging images.
Regularly analyze GMB insights to keep your profile fresh and appealing, ultimately attracting more visitors and converting them into loyal customers.
6. Respond Promptly to Customer Inquiries
Timely responses to customer inquiries demonstrate that you value their time and can give you an edge over competitors. Enable notifications for messages to ensure prompt replies.
Keep responses warm and welcoming to create a positive impression. Even if a full answer isn’t immediately available, acknowledge the inquiry and inform the customer you’ll follow up soon.
Personalize responses using the customer’s name and refer to their questions or concerns. Offer additional information, such as upcoming promotions or events, to further engage the customer.
7. Engage with Google Q&A
Google Q&A enhances your online presence by providing valuable information directly on your Google Business Profile.
Prepare common customer questions and address them in the Q&A section. Add frequently asked questions from phone or email inquiries. Regular updates improve visibility and search ranking while providing quick, accurate answers to potential customers.
Summary
To attract more visitors to your Google Business profile, you must implement the strategies we've shared. These effective tips will help you attract more visitors to your Google Business profile, stand out in local searches, and grow your online presence. Remember, consistency is key. Start applying these strategies now and watch your business flourish!
Get the latest tips for growing your online business with our Consumr.co free newsletter! Sign up now to receive simple, easy-to-follow advice and helpful blogs. Don’t miss out!
