Highlights
- Square allows the creation and selling of digital items without needing to integrate with any third party.
- Digital products could be anything from e-books to music to digital art.
- Square handles the technicalities of payment processing itself.
With the growing popularity of digital products, many businesses are looking for reliable platforms to sell them efficiently. Among several platforms, Square is a flexible platform that allows you to create, edit, and manage items. You can keep track of inventory, and what’s selling best, and can track your created items from multiple locations.
In this article, we will see how you can sell digital items on the square while ensuring a seamless customer experience.
Why Choose Square for Digital Products?
Numerous reasons make Square an excellent choice. However, a few of them are:
-
Ease of Use
Its interface is easy to use and designed within all UX protocols which makes it accessible even for beginners.
-
Integrated Payment Processing
You don’t have to use any third party to handle the payments. It allows direct payment handling.
-
Customization Options
You can easily customize your store as per your brand’s personality. It gives your brand the unique image that you want to sell to your customers.
-
Items Creation
You can create items from the square dashboard on a laptop or desktop. Or you can use the Square POS apps and devices for the creation.
-
Inventory Management
You can keep track of all the products you create and automate the sales process.
-
Comprehensive Analytics
You can have access to detailed reports. It helps you monitor sales performance and customer behavior.
Getting Started with Selling Digital Products on Square
-
Setting Up Your Square Account
For starters, if you don’t have a Square account, start by signing up at its official website. The registration process is quite straightforward.
-
Provide Basic Information
Start with your name and provide all your other details like email address, password, etc.
-
Business Details
Fill in your business information like type, business nature, and other necessary information.
-
Bank Account Setup
Lastly, link your bank account to receive payouts.
Once your account setup is complete you can start creating your online store.
Creating an Online Store
Square has a partnership with Weebly that allows you to have a built-in online store feature. This makes it easy to sell digital products. Following these steps will help you set up your store.
Navigate to Online Store Setup
- Start by logging in to your Square Dashboard.
- There on the left-hand menu, you will find an “Online” button, click it. Then select “Get Started” under “Online Store.”
Choose a Store Type
- Once you select “Online Store” you have to choose a template that resonates with your brand style.
Store Customization
- By using Square’s drag-and-drop editor you can design your store.
- There you can add a logo, choose fonts, and adjust the color scheme to give your brand its unique identity.
Domain Name Addition
- Square offers a free subdomain that you can connect with your own domain for a more professional appearance.
Configure Payment Settings
- Square’s smart algorithm connects automatically with its payment gateway. However, if you want to add additional options like PayPal, you can set them up.
Adding Digital Products
Digital products could be anything from eBooks, and software to digital art, music, or more. You add them to your store through:
Navigate to the Products Section
You will find the “Items” button on your Square Dashboard. When you click it you “create new item” bar will pop up.
Define the Product
- There you will enter the product name, description, and category.
- You will then upload a high-quality image that represents the digital product.
Set the Price
- In the next step, you will set the price for your digital item. There you can set up discounts or promotions if needed.
Manage Inventory
- As digital products don’t have any physical stock, you can set the inventory to unlimited or a high number. This will avoid any accidental stockouts.
Enable Digital Delivery
- You will have to enable the digital delivery option for digital items. There you can upload files directly or provide a link to download the product after purchase.
Publish the Product
- Once everything is done, you can make the product live on your online store.
Managing Digital Product Delivery
You can automate digital product delivery through Square via email or direct downloads. Here’s how you can do it:
Uploading Digital File
- While adding the product, upload the file or provide a URL to download the file.
Set up Automatic Emails
- Go to “Online” on your Square Dashboard. From there go to “Order Settings”.
- Create an email that customers will receive after they purchase a digital item. Include all the instructions they might need to download or access the product.
Testing
- Make sure to test the entire process yourself by purchasing a digital item. Your customer must receive the download link or file without any issues.
Marketing Your Digital Products
Once the listing procedure is complete, it's time to advertise them. Some effective marketing strategies to advertise your products are:
-
Leverage Social Media
Social media is a great tool to advertise your digital products. You can use platforms like Instagram, Twitter, and Facebook to hook customers with engaging visuals and clear calls to action.
-
Email Marketing
You can build an email list and send out newsletters about new digital products, discounts, and promotions.
-
SEO Optimization
Use relevant keywords for writing the product descriptions. It will help your digital products rank higher in search engine results.
-
Content Marketing
Using creative art, you can customize blogs, videos, and tutorials related to your digital products. For example, if your product is an eBook, you can create an engaging blog post and link it to your product.
-
Paid Advertising
You can use paid advertising integrated with CRO marketing strategies to hit the target audience and increase the conversion rate.
Conclusion
Selling digital items on Square is not a complex process. By following this guide you can easily set up your online store. With Square’s powerful tools and easy-to-use platform, you can focus on creating high-quality digital products. While Square handles the technicalities of selling and payment processing.
